According to leaked documents 232
million users of twitter will be able to buy products directly from the
site, as part of a new online retail venture called Twitter Commerce.
Facebook had already experimented
similar e-commerce feature called "Gift Spin Off" in
September 2012, which allowed face-book user to purchase items from
their sites. But, Facebook discontinued this online store due to less
demand.
According to Re/code, the technology
blog, the transactional service is a partnership with a US e-commerce
site called Fancy, which counts Twitter founder Jack Dorsey as an
investor and board member.
Mock-ups of the e-commerce proposal
show how Twitter users could make a purchase from seeing a tweet with
a picture of a product and a button that says “buy with Fancy”.
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